Re-Branding

[texkam]

OK, the highlight on the tree icon appears at the top left of the circle. When this graphic element is then enlarged and used other places the highlight changes position. For example, on "front 1" the highlight is on the top left edge of the circle, on "back 1" the highlight appears at the top right, on "front 2" the highlight is in the middle of the band element. That help?

[texkam]

Also... on #1, the line weight inconsistency issue needs to be addressed. The large icon should not have this hairline rule coming from it IMHO. Also, why the 2nd font family for the contact info?

#2, I'm also struggling with the black rule on the top edge of the band element.

[Cajungaltx]

I can understand the desire to move from 'person to person' connection to 'business to business' connection - it's one of the reasons I've got the log that I've got - I wanted it to work from commercial to family portraits.

But while I absolutely 'LOVE' the colors - like the people above said - I think 'target' and 'medical imaging' versus 'photography'.

Can you explain the 'tree' 'target' bit - in how you perceive that relates to a business/commercial need?

Another thing - is that I believe you can put your 'work' on a card - that would appeal to commercial clients - head shots, building shots, any of that - and identify you as a photographer... as it is - I'd look at your card... and unless YOU really impressed me... I'd toss it because there is no visual connection to photography to me, on this card as is.

[drgibson]

My first impression of the cards was Medical Imaging like some of the others. Not that the design is bad, it isn't but it isn't very artistic it is more architectural. As for the "Target" I saw registry marks like used in printing.

[texkam]

Computers.

[jeffclow]

I may be in the minority, but I actually like the "target" logo.....most businesses want to target someone (ie, customers, seniors, under 35 woman, etc) and I think that it conveys that concept well.

And number one is my favorite .... probably because it has more white space on the front and is more crisp to my eyes than number two.