How to quote image prices for commercial client's website

[TootysMom]

A residential construction business has contacted me for a quote on shooting their "after" projects. I know what I'm going to charge for my time/talent, but I was curious how to handle the pricing on the images that will be on his website. Does anyone have suggestions?

Thanks!
Britney

[TootysMom]

Anyone? Bueller?

[CaptainTom]

My business plan is to charge a commercial client my day rate or half day rate and give them limited usage rights. I.E. website usage but not print media. etc.

My day rate is structured so as to bring in enough money that it covers their usage as outlined.

[TootysMom]

Thanks for the info Tom!

I actually just emailed the client to find out some more specifics of how they were going to use the images and the duration and explained how/why I would be quoting this differently than a portrait session where the images are for personal use only. They wrote me back and said they found someone else that was a better fit for their needs. I'm guessing they thought they were going to get something for nothing with me.

[d2creative]

I know this goes against the norm, but times are changing and usage is changing. I do some architectural photography and most companies are going to use their images on their websites. I know from being in the graphic design industry that print work is dropping like a rock and website based advertising is skyrocketing. Commercial printers are dropping like flys. Clients don't want to deal with usage. Too much time, effort and money. So i charge a day/half day rate that makes me and my client happy and they get full usage.

Now here's the kicker. In the contract (and reinforced verbally several times) I explain that they only get to use these images for themselves. They should NOT be paying for anyone elses advertising. So when an independent contractor or supplier that was involved in the project asks about getting some photos, they have to come directly to ME. I will then quote them a per photo price, sometimes based on usage. Depends how i feel about it. Many times I will make more money off the resale of the photos then I did on the original shoot. But that's fine, because I know the original client is going to be a REPEAT client.

[Tedi17]

In the contract (and reinforced verbally several times) I explain that they only get to use these images for themselves. They should NOT be paying for anyone elses advertising.

I like to see how such contract is worded, if you don't mind sharing. I have someone asking me the same type of question. Also, what is your day rate if you don't mind me asking?