New logo and branding, would love your thoughts?

[Todd Lambert]

Hey everyone, I've been looking to create a new logo for landscape photography use.

I tried to keep it simple and iconic. I wanted something that wasn't a typical aperture blades, or camera body type of logo. I wanted it to be 1 or 2 color, something that would be flexible, yet still be centric enough to meet its goals.

What do you think? I've spent a good bit of time revising this, but I think I'm pretty close:



On a sidenote, I have other names that I've been toying with using - do you think any of these would work better?

promoscapes.com
arcscapes.com
businesscovers.com
signshots.com

[ChristopherCoy]

Just from my very amateur point of view.... I like it, but the words are overpowered by the graphics.

[Todd Lambert]

Hmm, yeah, I had an issue with that too. My problem is that the top word is so long that I can't easily make it bigger in height and still keep it in the same area - width wide.

It's been buggin me too.. just can't figure out a way to get the type larger without busting the balance up.

[Todd Lambert]

Ok, I've bumped up the text as large as I can get it to. Is that better?

[Steelsun]

I like it.

Depicts good imagery that goes with the name, yet is simple and translates well into B&W (something alot of people don't think about - your logo should fax well - something Enron lost $100s of thousands on when they had to rebrand because the original yellow on part of their E did not fax).

[HotHolly]

i like the tricolored ones better than the B&W. its easier to focus on, but i think it may look better in a slightly richer color. it needs a little bit more pop.

[Todd Lambert]

Yes, I kinda went with muted colors - which is a bit more my style. It's also a lot more enduring than some of the other more dramatic colors - which may fade in popularity down the road. Subtle earth tones tend to last, in my mind anyways.

Anyways, here is some different color treatments, anything jump out at anyone?

[HotHolly]

#1

[Steelsun]

I'd pick the Blue/Grey one in the lower right, but then I am partial to those colors.

Heck, make the Mountain 18% grey, then you would always have a grey card with you as your business card.

[texkam]

Too much to visually digest IMHO.

[Aric C. Hoek]

I think it needs a tag line. I can clearly see the name of your company, but from the logo I have no idea of what you are selling. Do you take portraits of people at twilight? Do you sell landscapes?

[Todd Lambert]

Originally Posted by Steelsun

I'd pick the Blue/Grey one in the lower right, but then I am partial to those colors.

Heck, make the Mountain 18% grey, then you would always have a grey card with you as your business card.

Ha, that's a good idea... not sure if that would be too light for the logo though.

Originally Posted by texkam

Too much to visually digest IMHO.

Well, I don't know how I can get it to any less components and still keep the message and symbolism.

The sun/moon on one side, the stars on the other - both visible == twilight.
The landscape elements and the city elements == flexibility for either landscapes or architecture - both are my primary markets.

Originally Posted by Aric C. Hoek

I think it needs a tag line. I can clearly see the name of your company, but from the logo I have no idea of what you are selling. Do you take portraits of people at twilight? Do you sell landscapes?

Thanks, I agree about the tagline, but I don't believe in including taglines in logos. To me, they are separate items and need to be treated as such. Taglines change, logos don't (or at least shouldn't).

I will be including the info about what etc, on my business cards and website.

Thanks for the thoughts everyone, good stuff!