People don't buy what you do,

[DoublyDan]

they buy why you do it..

I found this video over at Permission to Suck

video

Link to the original blog post

It's 18 minutes, but it also changed my perspective on doing business.

Have a look

[Phanee]

Very inspiring, eye opening video. Thanks a lot for sharing.

[d2creative]

I looooove TED. I got to cover the Houston TEDx even this spring! Way cool.
Thanks for sharing.

[PhotoByLeal]

never heard of TED, but very good speech!
thanks for sharing.....awesome!

[DoublyDan]

Ted has been an inspiration for several years....They also have a podcast...with about 3-6 podcasts a week.

It's all I could do for the forum that has taught me so much...

[Ernst-Ulrich Schafer]

Great stuff!!! Thanks!

[KdLaneJr]

Tagging this to review when I have time.

Thanks Daniel!

[Ernst-Ulrich Schafer]

So how do we convay the "Why"? People know that I have passion for my work, they also know how excited I am with the portraiture work that I'm doing. Is that enough?
Putting things into words is not my forte.

Thanks, Ernst

[DoublyDan]

I dont have the answer to your questions Ernst. But I will say that the why should come from a deep understanding of who we are, and what our photography preferences are...

Conveying this is the most difficult part, but you will want to relate to your target audience in a genuine way. It's like a photograph. Contrast and color will bring a viewer into a work of art, but the story will hold them there... a touch of this and that so that the viewer can relate and feel a since of identity is my best guess.

The creativity that you put into conveying your message is a vital part of this...just as he was saying about Tivo...Start with you, that helps them relate to your product and the strengthens the experience they have while they are your client.

[Ernst-Ulrich Schafer]

At 19 I had a dream, at 58 I'm still a dreamer....

FineArt Portraiture and FineArt BW Photography


The only problem is that I don't advertise in the conventional ways any more, found that it's just a huge waste of money trying to gain new customers. Word of Mouth, FB is really the only things I do these days.