Quote:
Originally Posted by csa Don't worry about the yearbook shot when you book a senior. Those have been done by the contract studio, and most likely the kid didn't buy them. What they will probably want from you are personality shots, a cute headshot or head & shoulders for wallets, and possibly cap and gown. You can do it all in location shots if you have a plan. |
Studios that do the yearbook photograph also offer casuals (personality shots) at the same time. As far as purchasing the yearbook style, I can tell you that even though the kids may not want them, the parents do. Orders will usually be split about 50%; yearbook and casuals.
Contract photographers are extremely savvy as to what they need to do to get get orders. While many have a policy of no session fee, no order requirement for just a yearbook, they do offer upgrades where the senior can pay a nominal session charge and have outdoor shots. The big advantage contract photographers have is that they are able to get the customer in the door for the required yearbook shot. From that point on it is marketing, just like any other photography studio.
As I said, it depends on the school, but some have gotten away from the traditional head and shoulder shot for the yearbook anyway.
The best thing to do is check with the school and see what their policy is. Even if there is a contract photographer, some schools allow students to submit images from other photographers.