Pricing Stock for Web Usage

[brad]

Hey all.. I've had a request for usage of a stock image that will be in a PDF publication on a government website... any ideas how I should go about pricing such a thing? I thought about using a standard pricing based on editorial usage, less than 10K circulation, but I'm not sure that's appropriate in this situation.

[Russell]

What type of PDF will it go in? Will it be a permanent PDF or will it come down after a while?

Thanks,

Russell

[brad]

More or less Permanent

[Russell]

A couple of more questions and we can nail it:

How big will it run?

Is it for a governmental ad or simple an illustration?

-Russell

[bbailey]

I don't know if this will help, but I came across it today and thought it might be of interest. Don't know how accurate it is.

http://photographersindex.com/stockprice.htm

[brad]

Russell .. as a pdf available on the website.. inside photo, not cover.. available for download, so essentially a run limited only by demand.. but could be available as a download for years.

bbailey: I based my quote in part on that site.. but since it didn't have entries for this exact kind of usage, I thought I'd query the group here for next time...


I know, I just need to break down and buy photoquote (or whatever it is called).

[Russell]

According to Fotoquote on a 5 year, 1/4 page educational usage, the prices are:

High: $1595
Low: $797
Average: $1063

Hope that helps.

Thanks,

Russell

[brad]

Thanks, Russell.. like I said, I need to break down and buy fotoquote one of these days.

Sounds like I lowballed it a little (no, I'm not sharing what I quoted them, but it was a bit lower than the "low" number).