heard this from a child/family photographer the other, and this how he got his start. Not my niche but it has done well for him. check out his new studio at
www.jayyoung.com
"Drive around your neighborhoood. Write down addresses of 100 homes that have kids toys, football player lives here signs, basketball goals - generally anything that signifies that home has a kid living there.
Make up a postcard mailer - cheaply, doesn't have to be real flashy, but does have to be concise and professional looking.
Mail out 100 post cards.
Total cost $39 in postage, probably 30 in printing if you do it right and $30 in gas. If you get one client, you have paid for your marketing....but like he said you have to keep feeding the train coal to land business."