What to charge? Help!

[exposedmedia]

The company I work for has asked me to do a shoot for our marketing department. The goal is to show a range of friendliness from very unfriendly to very friendly through facial expressions for a total of 7 final images. It would need to appeal to multiple industries. They are wanting me to find the model and shoot him/her in a solid color polo shirt with a name badge. Now with all that said any ideas on what I should charge for this? Also, do I provide the wardrobe or is that something I should make them provide? Any help would be greatly appreciated. Thanks!

[DEMDeepEllumMusic]

If I provided the wardrobe I would be sure to mark up the costs of the items since it most likely would not be useable in another shoot.

In fact once you have the model chosen I would let the marketing dept supply the shirt that way they can't say they don't like the color, cut (yes polo shirts can have various cuts/designs), collar of the shirt.

I would bet with a good model you can knock this out within 2 hours of set up, you also need to find out a bit more about how they are going to use the pics? Employee training? Advertising? etc

[exposedmedia]

Thanks for the response. In response to your question, the photos would eventually be used for brochures and training material.

[exposedmedia]

any ideas?

[Kathi]

You could charge for this either of two ways. You could tell them a flat fee or you could charge by the hour for the time that it takes you. I would probably be more inclined to charge the flat fee but you could go either way.

Most of the Houston/San Antonio promotional models charge $50/hr for something like you are asking. You will also likely want to have a make-up artist - what does your MUA charge? Figure that in too. Then, even if you charge the flat fee, you have to decide how much you value your time for - not just shooting time either. You also are going to have set-up and post processing time and you should charge for that too. To include the fees you pay for a model, the MUA, and yourself, I would suggest a minimum charge of $500 for your client. You could probably get more than that easily, but I wouldn't go any less IMHO. Don't be greedy about it but be fair.