Oh no, another pricing question!!

[Wendyp]

What is the going rate for shooting a publicty photo for a major non-profit fine arts organization in which the photo will appear along with the ad, and/or write up, for that event? (for example:a particular dance concert that will run over the course of a couple weekends) The photo would be published in the paper and local publications. The shoot takes a bit less than an hour, including set-up and tear-down.

[zepp]

I did a Press Release shoot recently where the time involved was about what you described, under an hour, and I billed the client $350.

[Rolland]

I would think that would be worth at least $150.

[Wendyp]

$150 to $350 is a pretty big range.

Does it matter that the organization's graphic's guy did the second phase of the work? Would that make any difference that I didn't do any post?

[Rolland]

A person has to have a minimun charge for their work. Most beginning photographers don't charge enough for their work.

[dmh]

Don't make the mistake of pricing your photography based on the time you spend. If it will run as an ad. or part of an advertisment, you should ask, in what publications it will run, how many time it will run, what is the circulation of the publicatin(s) (call the publlication ). The more people that see the ad the more value your photo has and the more you should be able to charge for it. So it is not a publicity shot, if it will run as an ad for the show. Now understand that you will make the client uncomfortable if you ask these quesiton the wrong way, so ask them as if you are excited about the prospect of having your work published. Then do your homework after you leave them, or hang up the phone. When you give your price, if they quickly agree, you didn't ask enough. If they squirm you can alway's make a counter offer, like " I would be willing to drop my price $___ dollars for two tickets to the event. One last thing, always have a minimun in terms of dollars and time. A one hour shoot may kill half a day, by the time you pack the car, drive to the location, set-up, shoot, tear down, pack the car, drive back, unpack the car...Then you have to process the image, invoice, deliver. also get the client to sign a delivery memo. So when they loose the file, disc, slide and call to make sure that they got it in the first place you can come to their rescue with another photo!

[adirty1]

its a no prof you can do two ways just charge for the run or just charge for time and donate the run price... run price is about 350 for anything under 10k circulation. time would be about 450 for an hour and half of time. i include retouching if it's just one image if they have more than i charge more per image...

if it's a non non prof than it's time and run price...