Marketing an image

[JohnT]

I suppose that if I wanted to try to market this image, the shirt could be a problem. Right?

[ShaneKislack]

Yes.

[JohnT]

Thought so. Just checking. Thanks.

[ShaneKislack]

Could is the relative term. Hollister for sure has a trade mark on the name and design.

[JohnT]

Originally Posted by ShaneKislack

Hollister for sure has a trade mark on the name and design.

Right, which is why I thought that it could be a problem. Just needed verification. I might contact them to see what they have to say. Of course I already have an idea on that as well.

[HotHolly]

I think that's why you see brand names with odd alterations. The Disney Channel had a show where they kept calling scrunchies, hair scrunchers. It took me a min to figure out what they were talking about and then the copyright thing clicked.

You could always make one of the L an I. That would be easy. Not sure if that actually flies. I have an image of a bride in front of the J Crew window in NYC - Not sure what to do with that either.

[JohnT]

Originally Posted by HotHolly

I think that's why you see brand names with odd alterations. The Disney Channel had a show where they kept calling scrunchies, hair scrunchers. It took me a min to figure out what they were talking about and then the copyright thing clicked.

You could always make one of the L an I. That would be easy. Not sure if that actually flies. I have an image of a bride in front of the J Crew window in NYC - Not sure what to do with that either.

I think you're right, Holly. I've contacted Hollister so we'll see what they have to say.

[Steelsun]

Alot of it in TV movies is done so as not to provide free advertising for the products, not so much copyright/trademark use.
Usually (and stress USUALLY) it's ok to have a trademark item in an image as long as the trademark is not the focus/centerpoint of the image.

Check out http://photoattorney.com/ , she wrote an article on it in the last 6 months or so.