Pricing for special project - help !

[CaptainTom]

No hijack problem with me. Keep up the discussion. It benefits everyone who reads it.

[dsjsws]

Tom,
I don't have any advice for you, but congrats on the job!

Donna

[HotHolly]

Originally Posted by adirty1

it's not meant to be apples and apples its meant to illustrate how many people go past that image every day. that way you can then price it out.

The number of people that will see it appears to be 1 factor of large format print advertising. Location seems to be another, sometimes more costly, attribute. So you could have roughly the same ratio of people pass it on the side of a building, on a billboard, or on a truck and they will all cost differently.

[HotHolly]

I think I need to change my avatar for this discussion. Who's gonna take a pink bunny seriously? ;o)

[ShaneKislack]

Originally Posted by HotHolly

I'm probably the only nut on here that thinks this way, but why pay for something when you can get it for free?

Ah, and there's the rub. How can you say it's free advertising when you are leaving money on the table by 'offering a nicer price'?

Let's assign a value to it for kicks. Say the job is worth $100...and you come to an agreement of $90 + PLUS PHOTO CREDIT. Wouldn't you rather have the extra $10 and you can put it into your best marketing. Or how about they pay you $100 AND give you photocredit or they don't get to use the pics?

I'm going to change my avatar as soon as I can find a pic of a baby seal with cancer.

[HotHolly]

Originally Posted by ShaneKislack

Ah, and there's the rub. How can you say it's free advertising when you are leaving money on the table by 'offering a nicer price'?

Let's assign a value to it for kicks. Say the job is worth $100...and you come to an agreement of $90 + PLUS PHOTO CREDIT. Wouldn't you rather have the extra $10 and you can put it into your best marketing. Or how about they pay you $100 AND give you photocredit or they don't get to use the pics?

I'm going to change my avatar as soon as I can find a pic of a baby seal with cancer.

You are thinking too small - Im not talking a photo credit. Im talking about like the sit. zoo guy worked out. Large scale advertising cost thousands of dollars. I would so rather pass up $10 for the thousands it would have cost me to reach my target demographic with a ringing endorsement from a trusted organization.

Its OK, I can fly solo with this idea. I so totally dont mind. ;o)

[ShaneKislack]

Ok, I'm starting to buy into your idea. BUT!!!! I think a separate advertising piece on a large scale would be TOUGH to negotiate. We're assuming you are coming out ahead on the value of the piece. I don't no why someone would give you advertising as valuable as $10K for $10 credit on a photo. Unless, they think like me.

So let's look at your Zoo example. Yes you saw that ad. And I guess we have to assume this guy is an animal/nature photog. How many animal pics have you bought from him? How many pics have you bought from him at all. I'm guessing none. I'm also guessing that 99% of the people that pass by the ad everyday will never need an animal pic. That's not effective marketing in my book. Sure if feels good to my ego...but I can't pay a mortgage with my ego. I've tried.

My rational is that my market may be other zoos, or nature magazines....not the general public that is seeing that ad every day.

I'd love to see some kind of real study on this.

[Dobick]

Back to the original discussion of the cost of stock photography usage for a wall. I had a situation come up last year where I needed information industry standard rate on a 4 foot x 8 foot ad sign. The person that I asked had a copy of pickerall's book ( I think the author is named Jim Pickerell book can be found http://www.pickphoto.com/guide.asp) and he publishes a book yearly of the going rate for all sorts of usages for rights managed images, as well as unlimited licensing. The rights managed for the term that I was looking at was listed as a six month right to usage of the 4'x8', and if memory serves me correctly it was in the neighborhood of 1800 per image per six months as an industry standard. If the company is thinking about wanting unliimited rights to the images, I would think that somewhere on the order of 4-6 times that amount would be in their ballpark.

Good luck, and I hope you ended up feeling like you ripped them off, and that they feel the same about you.

[HotHolly]

Originally Posted by ShaneKislack

Ok, I'm starting to buy into your idea. BUT!!!! I think a separate advertising piece on a large scale would be TOUGH to negotiate. We're assuming you are coming out ahead on the value of the piece. I don't no why someone would give you advertising as valuable as $10K for $10 credit on a photo. Unless, they think like me.

So let's look at your Zoo example. Yes you saw that ad. And I guess we have to assume this guy is an animal/nature photog. How many animal pics have you bought from him? How many pics have you bought from him at all. I'm guessing none. I'm also guessing that 99% of the people that pass by the ad everyday will never need an animal pic. That's not effective marketing in my book. Sure if feels good to my ego...but I can't pay a mortgage with my ego. I've tried.

My rational is that my market may be other zoos, or nature magazines....not the general public that is seeing that ad every day.

I'd love to see some kind of real study on this.

Lol! You're funny! The guy isnt trying to attract animals to buy his work (and isnt into puppy photography either). The ad is aimed at Mommy's walking through the zoo with little kids. Worked well too, Id say - it caught my attention in the 1st place as a mommy looking for somewhere fun to take her kids on a weekend.

[ShaneKislack]

So the guy that takes really good animal pics wants to take pics of kids and is appealing to their moms?

I guess in that unique situation it might work out. Did the bio on the guy say he takes pics of kids too?

[HotHolly]

Originally Posted by ShaneKislack

So the guy that takes really good animal pics wants to take pics of kids and is appealing to their moms?

I guess in that unique situation it might work out. Did the bio on the guy say he takes pics of kids too?

He had some photos on the card that had just the animal in a vibrant setting. Then he had photos of kids and moms peering in at the animals. They were really good. It helped the zoo, and no doubt, helped him too. If I go downtown later, I'll grab one and post it so you can see what he did. That kind of thinking is really savvy, imho.