I shoot mostly on location, outdoors stuff. It has worked great for me for the last few years, but things are picking up.

I'm not ready for a full blown studio yet, when I have a client that wants that type of work, I set up in their homes.
Last easter I ran a special for one day and rented a conference room at the Boy Scout office. It worked ok, but later people were calling the Boy Scouts looking for me. I'm thinking of running some similar specials for the Holiday season but my relationship with the Boy Scout council is not the same as it was in the spring. (long story) If I rented a small conference room at a nice hotel, would I seem too "fly by night"? Any other ideas?
EDIT: A 13'x23' room with 10' ceilings runs about $120 for 8 hours at the
Ambassador Hotel in Amarillo.