Do you have a business model?

[RobyMD]

I've been thinking about this lately. What is my business model, how does it define the way I do business.

For example, I believe Dell's business model was looks like it's changing) direct to customer, or maybe on demand. Gillette’s razors are giving away the handle charge for the refill.

Do you have one that is like the guiding light to how you advertise, conduct and the direction your business is going?

[ShaneKislack]

You better. Some people have a business model by nature and don't really define it in advance...even though it's there. But you HAVE to have some sort of model or you are setting yourself up for failure.