4 Ways to Kill a Sale

[HotHolly]

So, I do a lot of reading about sales and technique. Most of the articles are pretty dry. Then I came across this one and thought I would share. Its written for a furniture store, but the same principles apply to selling your skills as a photographer.

Click here for the full article.

The wording is dead on and really funny -

OK - Didn't get to finish before...Here's the drive-by version...

Oops #1 - Deer in the lights syndrome (worrying about poor sales) - This is my fav in this article - and everyone photog has been there at some point or another.

"Fear has a body and a face. It has a name and that name is your name! Everything about you is screaming, “deer in the headlights!” Nobody wants to play with someone who is just about to be run over, is in the process of a free fall, or on the verge of going into an apoplectic state!"

Oops #2 - Writing them off instead of writing them up
What to do with catatonic, crazy, interesting clients...

Oops #3 - Handing them a brochure
Why your voice works better than paper - and how to use paper to help your sales.

Oops #4 - Using Dead End Lizard Words
Words/ phrases to avoid all together.

If you have 2 mins, read it. It might help you land your next client. ;o)

[kenw]

good read for any business.