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The ART of wedding packages - Package critique and input!

This is a discussion on The ART of wedding packages - Package critique and input! within the Business Talk forums, part of the Business Discussion category; So all of us have read the threads titled 'How much do I charge?" Well, this is similar, but I ...

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The ART of wedding packages - Package critique and input! - 06-09-2008, 05:12 PM


So all of us have read the threads titled 'How much do I charge?"

Well, this is similar, but I wanted to go more in depth with it.

It's common sense to charge for what you think you are worth, your skill, knowledge - but how should it all be presented to the client?

I have decided to charge more money up front in the initial cost - basically for my skills, knowledge, personality, speed, quality.

I also give away my High rez files because I'd rather not deal with printing - I use smugmug anyways, and I include instructions on how to get the best out of your images.

I'm also not an album designer. While I've designed my own, and I'm pretty good at it - it just takes too much time. I'd rather be shooting then sitting at home getting pissy that I have to spend another 8 hours trying to figure out what pics to select and choose, then finally decide the layout, play with some boutwell or kubota actions etc. Anways, I've decided to Outsource the album design - so far I've decided to go with pink penny. Though they arent that great, it's basic and nice and fairly cheap.

So in this thread - I ask:

HOW do you present your packages, WHY do you do your have your packages the way they are (ie; your reasoning, client reasoning, thats what the market wants, etc), and Do you outsource, or do everything yourself and would you rather shoot more and work less?

Also, I've included my current packaging - This is my 10th different iteration of this package system, and I think I've finally got it down to a good easy fairly 'workless' workflow that will help me be able to shoot more, and ultimately make more money.

For the record, I've only shot around a dozen weddings + engagement shoots, so I'm fairly new at this, but I'm a perfectionist and strive for awesome.

The reasoning behind this Package structure - is to make a big package with everything, a wedding package with just the wedding stuff minus album (i get this kind of client all the time) - an engagement package with a sign in book (when combined with the wedding package you get a $1600 package minus the album) with the ability to add on an album (to equal 2800 - and makes the master collection package seem like a great deal at 2400)

I've also included a 'catch all' package for anyone that wants the same style of photos that I take for any occasion - even short 2 hour weddings - and basically be a shoot and burn type system.

I did all of this so that I can please all types of clients without lessoning the value and quality of my work.

Thoughts, comments, critiques please! (resized lower quality for forum use)













Cliffs:
1. How do you do your packages and why?
2. Do you try to please all types of clients?
3. What do you think of my package structure and do you think it will work?
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