How's Business?

[Shelby Lane]

Jen Hillenga (Momento Images) in Minnesota is the first person I had heard talk about doing this kind of referral program, and so far, she is right about it being more targeted. I don't buy lists to do mailers, so this was a good compromise.

[Nataliek]

This is great information. Thank you for sharing. I would have too many responses to the free session as well, but I would be willing to discount it heavily. I will do this at the beginning of 09 to generate the spring rush. Do you send out mailers or emails to the prospected clients?

[photopam]

Do you get more reply from mailers, or e-mail? Or both?
I am so small that I haven't done any mailers yet. Plus being due in October, I am not sure when to start doing this. ( see my post about my dilemma http://www.texasphotoforum.com/forum...ad.php?t=81369 )
Thanks

[HotHolly]

Just an add on - I am getting feedback from other wedding vendors that the economy is poorly affecting vendors who provide bargain level services. Those who service the upper price range, the creme della creme of their field, are feeling the economy issues much less.

[Shelby Lane]

Originally Posted by HotHolly

Just an add on - I am getting feedback from other wedding vendors that the economy is poorly affecting vendors who provide bargain level services. Those who service the upper price range, the creme della creme of their field, are feeling the economy issues much less.

Ditto, from what I'm hearing from local businesses.

I used an email and a mailer in this case, so one reinforced the other. I don't normally do any printed mailers, but in this case, I wanted it to be a gift from the existing client to the new referral, so a nicely printed card made a lot of sense.