Does anyone run ads in here?

[HotHolly]

Wondering about this one? Anyone know about it, info, distribution, or response? Its a smaller publication, seems to be printed 12x annually. Ive seen it in with all the other regional bridal mags. Anyway, just wondering if any of you have run ads in there?

[zeroskillz]

They should be more than happy to give you all that info.
One thing to look at in addition to distribution and readership is print run. That usually is pretty telling.
For instance, I forget the exact numbers, but D magazine boasts a readership of something like 600K per issue, but their average print run is 97K.
That means they're assuming that 6 people read every copy of their mag.
Readership is a fuzzy figure...
You may also want o contact non-competing advertisers in the mag and ask what their response has been like, and how long they've been advertising in the publication.
Typically the longer an ad runs, the better the response is to it from subscribers, but a wedding guide may be a different beast.

HTH
-Ted