Cheap WOM

[HotHolly]

OK, this is really dumb. Its so easy most of us skip it.

Ready...hold onto your hats!

Ask people to refer new clients to you.

There ya go. That was my wisdom for today. Tell everyone who calls, everyone who notices you are a photog (and even people who dont), that yep, they couldnt have wanted photos at a better time! You are having your ___________ (fill in the blank promo)_____________. Make sure you tell anyone who might be interested!

It works so good, you'll be scared. I've always done this with the photo studio. I have a steady stream of customers.

I overlooked it with the bridal shop. I started doing it there recently too. Right now the line is, did you know we are having a sample sale? Make sure you tell anyone that might be interested. Why restrict it to friends and family when they can tell random people too. And they do! Our appointments have doubled. Didnt matter if they bought anything from us or not. I even had one girl call today and admitted no one told her directly, she was eavesdropping and wanted to come in too. OK!

Its wedding season. All you wedding photogs could be doing something similar. Wedding news spreads like wildfire at this time of year! Take advantage of it. And best of all...its free! And this type of referral is golden!

[toverman]

It's amazing how many photogs fail to let clients know they really love photography, too. It never hurts to say, "I love what I do! If you know anybody getting married in the next year or two, give them my card!"

Thanks for the always-friendly advice. Sometimes it's the simple stuff that works the best.