Too steep?

[texkam]

I'm working on some design and marketing materials for an auto repair store concept in Denver. I need images for use on a website and in a brochure to present at zoning hearings. A photographer who works for the company who manufactured and installed the signage shot pics for his company's portfolio. They were nice outdoor night shots. I'd like to have him shoot some nice clear images for my above projects that are better than what the store manager would shoot with his point and shoot. He's willing to do it. I shot some at a Dallas shop simply using existing light and a camera mounted flashed bounced off a white card. Fine for what I need. I'm hearing $100 an image from him. I'm charging $150/hr and got what I needed in an hour. Question, is he a little pricey or should I charge more? Here are some of my pics followed by his 2 outdoor ones.

[DEMDeepEllumMusic]

$25 a shot is more like it since he doesn't do a lot of post production on them. I noticed the first storefront shot is fuzzy on the back corner of the building hence that to me indicates that he is using a 35mm digital camera and not a medium format on a tripod with a longer exposure but a higher F. (also no tilt shift lense to adjust for perspective though it isn't that big of a building a ts would change things just a bit). As to the shots above it they are nothing really special that can't be done with a light dome and maybe a light tent on the product tool shoots which has been discussed elsewhere and can be built for under $50 and totally portable.

[texkam]

Yes, I agree. When I shot my images I really didn't have the luxury of any kind of set up. Just aim, shoot and move on, for this was a busy shop and I was literally squeezing around these guys. Almost a photojournalist approach. (Totally lucked into the "hands" shot.) I think for what they are and what they are being used for they're fine. Something better than "here Bubba, take my iphone and go get some pics of the place". I think this guy would be better than Bubba, but I feel like his pricing is a little out of line.