Commercial Price Help

[zepp]

I gather that all four image will be used in one ad so lets try this approach as a starting point. Lets group all four images as a single full page ad. This will keep the price down for the client compared to pricing it as four separate images. Consider it a group pricing discount since they are licensing four images together in one ad. I would make sure to point this out on the line item as a multiple image group discount pricing or something like that..

As a starting point...

Magazine Advertising Local
Up to 10K Total Ad 4-month Press Run
Full Page (four images)
One Month_______________________$1225

Add 15% for three additional
month/issue usage, same ad_________$185

==================================

Mag Total_____________________________________$1410




Full Page Flyer (four images)
Up to 5K Press Run
(per event handout)_______________$750

Add 5% per additional
5K Press Run per Event
Making Total Press Run 20K_________$187.50

==================================

Flyer Total______________________________________$937.50

+++++++++++++++++++++++++++++++++++++++++++++++


Job Total_______________________________________$2347. 50


In the magazine pricing the initial $1225 price is accounting for a total Ad run of 10K. The second line is billing for three additional months usage of same add within the 10K total Ad run.


Adjust the quantities, methodology, and pricing to your liking based on what you know about the job and I don't.....

FYI... pricing for four separate 1/4 page images is about $4500 total job for same press runs used above.

If they license it for this quote, send me the amount over what you were going to charge them.

--F

zepp added 27 Minutes and 4 Seconds later...Double Post Merged Below

Originally Posted by ShaneKislack

You can't answer the question accurately without knowing more than you've indicated you know. It may be a free publication, but how much is their ad rate? The easiest way to calculate given what we know is to charge in relation to what their ad rate is. If the ad rate is $600 per page per issue...then I'd charge about the same. You can just ask their ad rate. That will kind of give you the value of the photos (and ad).

That's just a very general estimate. Also, why do people think credit lines can substitute money? Ads=no credit line. Editorial=credit line is a gimme.

Shane, I'm thinking the magazine is not Jason's client but a separate company advertising in the magazine is. At least my methodology above assumes that. I'm pricing more like an a local ad campaign with specific outlets, local mag and flyers, versus being paid against a percentage of ad page space rates which is more common for editorial usage.

I do agree with you about why do people assume a credit line has monetary value. I see credit given next an image as a reminder that the image published besides the credit is copyright material to the one's whose name is stated.

[ShaneKislack]

Originally Posted by zepp

Shane, I'm thinking the magazine is not Jason's client but a separate company advertising in the magazine is. At least my methodology above assumes that. I'm pricing more like an a local ad campaign with specific outlets, local mag and flyers, versus being paid against a percentage of ad page space rates which is more common for editorial usage.

I do agree with you about why do people assume a credit line has monetary value. I see credit given next an image as a reminder that the image published besides the credit is copyright material to the one's whose name is stated.

Yeah, I got that. I still see people charge based off ad rates though. It helps you determine the value of the photograph. For example, Time magazine charges like $100,000 per page. If they are running it in Time, then the value of the photo is higher and you know they are really investing in it. In cases like this, I've seen photographers charge like 3-5% of the media buy.

[zepp]

Originally Posted by ShaneKislack

Yeah, I got that. I still see people charge based off ad rates though. It helps you determine the value of the photograph. For example, Time magazine charges like $100,000 per page. If they are running it in Time, then the value of the photo is higher and you know they are really investing in it. In cases like this, I've seen photographers charge like 3-5% of the media buy.

I agree. I did use a lower starting point than had it been a regional or national publication the ad was appearing in. Jason is free to adjust upward or downward accordingly.

There are just so many different variables each job brings. It's up to the one quoting the job to gather all the different variables, weigh them, and then provide a quote. Both Bob and I suggested Fotoquote as a tool to help HIM arrive at a price.

I usually stay away from giving figure advice in pricing threads. I suppose I probably should have headed my instinct and done so here in this thread as well. I hope people see my post more as an object to open up discussion and not hard set facts or advice.

--F

[ShaneKislack]

agreed...there is no easy answer for this. Maybe McDonalds will tell me their secret ingredient while we're at it