Dallas: The Business of Wedding Photography Workshop - May 2nd

[Aric C. Hoek]

The Business, Sales and Marketing of Wedding Photography. 5/2/09.
Start time 9am, with a one hour lunch break, and then concluding at 4pm.
Lunch is included with your tuition. The workshop will be held at the photography studio of Brad Barton Photography..

A must attend all day workshop for wedding photographers of all levels of expertise!
By Aric C. Hoek, The Master of Shadows ®. Houston's 2007 Photographer of The Year.

14 out of 20 seats are still available. $125 per seat.

Please visit our online store for full details or to purchase a seat.

With over two decades of experience as a professional photographer I have seen many photographers go out of business. Not because they weren’t good photographers. They were great photographers!

They went out of business because they could not sell their images. More than likely, they hated selling but loved the creative photographic process. Or possibly they just thought wedding photography would be an easy business to succeed in.

Sound familiar?

I know of great photographers that are poor, and I know of poor photographers that are rich! The successful photographer runs their business a certain way. What's the difference? The successful photographer has specific goals, and works in an efficient manner. The successful photographer knows how to effectively sell their artwork! The successful photographer enjoys selling.

It's OK to make money selling your photography! Don't sell yourself short!

What if you could put in place a number of goals and tools that would make selling your photography easier, and dare I say fun and exciting?!?

It can take some time to establish your niche in photography, but what do you do once you get there? How do you confidently justify and earn the right to raise your prices?

Are you open to the fact that educating yourself on how to run your business and sell your photography is just as important, if not more so, than taking good pictures?

Learning how to sell means equipping yourself with the right language and skills to communicate with prospects and current clients.

My name is Aric Hoek, and I've been on a life long journey as a professional photographer for over two decades now, and I did it the hard way via the school of trial and error. I have paid my dues.

Learn from me. You'll never be the same. You'll be better!

Please visit our online store for full details or to purchase a seat.

The Workshop Will Cover The Following Topics.

Honeymoon Photography!
That's right! Honeymoon photography! It's the final frontier for wedding photographers, and I am going to show you how to book your first one!

Get Paid To Photograph At Any Location on Planet Earth That You Want!

I am going to show you how I got started with destination photography!

Pick a location you could only dream of photographing a bride and groom, as long as it's legal, and I will show you how to shoot at that location in less than one year!

I will show the class step by step on how I make this happen!!!
It's a repeatable process!!!! I know, because I have successfully done it over and over. I have shot honeymoons in Venice, Rome, Munich, Vegas and Bannf. Soon, I will soon be photographing a honeymoon in Hawaii!

Advertising:
Where to advertise, and what size ads to purchase to get results.

Google:
How did we get our site on the front page of Google for the following search terms? Wedding Photography Houston, Wedding Photographer Houston. Give it a try, and do a search for these terms on Google now!

Permission Based Assets:
How to create a loyal following of readers.

Measuring Results:
What percentage of initial contacts do you convert into consultations? What percentage of consultations do you convert into actual clients? What do you do with this information to save you money in the future and make you more efficient?

How To Get Your Phone To Ring:
A few simple mistakes can stop your phone from ringing. Learn what they are!

Phone Language:
What do you say to a prospect when they ask how much your services are?

Consultation Language:
How do you sell yourself during a consultation?

The Benefits of Professional Referrals:
Anyone want some free advertising?

How To Price Your Products:
Are you pricing your products according to what you yourself would pay for them? Are you pricing your products as to what you think the market can bear?

Avoid what I consider to be the number one catastrophic mistake wedding photographers make!

How To Raise Your Prices:
How to truly justify to yourself, and to potential clients, that what you charge for your services and products is a fair trade.

Creating Specialty Products:
Having a "WOW" Product in your product line can set you apart from your competition. Want some help developing one? I have a few good ideas!

Unique Selling Points:
(USP) What sets you apart? How do you communicate this?

Residual Sales:
How would you like to wake up tomorrow morning only to find out that you made $100 in your sleep?

Defining The Season of Wedding Photography:
When are times typically slow for a wedding photographer, and when are they flush?

Diversification:
We keep hearing that lean times are ahead. How are you preparing for that fact? Nows the time to diversify.

Adding A Second Photographer:
Adding one photographer to a studio that only has one photographer to begin with could increase your sales by 100%!

Bridal Show Booths:
Learn how our biggest sales tool has evolved over time and why!!!

Please visit our online store for full details or to purchase a seat.

[brad]

Wrong date? Should be 5/2/2009? Subject says May 4.. date in the message says 4/2

Aric.. quit posting these things before you fully wake up in the morning.


Looking forward to hosting this... day before Texas School, too.. so all you cool kids coming up for that can take this class... c'mon.. you know you want to.. Heatherlou will be there, too.

[Aric C. Hoek]

Thanks. Just sent an email to Abel to please change the title to May 2nd.

[HeatherLou]

Yep, I'm gonna be there too! How could I miss a chance to hear Aric speak! Its a great opportunity to get great information......and I'm sure there will be a party somewhere! LOL

[Aric C. Hoek]

Excellent Heatherlou.

I just can't believe that I put the wrong date in the title. The correct date is May 2nd, not the 4th. May 2nd is actually my father's BDay, and for years now I have always gotten the date confused and thought it was on the 4th.

My father lives in Dallas. For his BDay present I'll be driving up on the 1st with my 3 year old twins, Gavin and Katie. They've never been to Dallas, and I know my father is going to really enjoy spending the day with them while I'm at the workshop.

[brad]

Aric: I think if you edit your original post, then click "Go Advanced" you can modify the topic line yourself.

[Aric C. Hoek]

Thanks. I guess I just assumed that since this part of the forum was dedicated to a paid service that there were limitations.

[CaptainTom]

Drat !! I haven't figured out a way to be in three places at once yet.
If the date changes let us know ASAP.

[HeatherLou]

Well I am totally excited to be meeting you Aric!

Brad, maybe since we are going to be in Grand Prairie, we should ask that lady at TON's if we can bombard her with dinner customers :)

[Aric C. Hoek]

Tom. I have been invited to speak in San Antonio and Canada. Regardless of where I speak next I know I will purchase an ad here. :)

Aric C. Hoek added 1156 Minutes and 7 Seconds later...Double Post Merged Below

Another ticket has sold.

17 of 20 seats remain.

[Aric C. Hoek]

Another seat has sold.

16 of 20 seats remain.

[txmama]

So I see I note on sign up for a coupon. Are vendors offering a coupon for this? I would like to know before I finish the process. Thanks

[Aric C. Hoek]

So sorry Maria. There are no coupons for this event, especially since I'll be traveling to Dallas to give my talk.

[MyKey]

I can't go due to being busy with other sessions but I will say this about Aric.

HE IS THE REAL DEAL!

VERY talented
VERY good at marketing and online aspects
VERY good and strong business


If your getting into wedding work DO NOT MISS THIS EVENT you will thank yourself later down the road if you do.

[txmama]

No problem. I just wanted to be sure before my registration was processed and then find out there is a coupon. Much easier to get it right the first time, lol. Thank you for the quick response. Peter and I will decide if we can both attend but at least one of us will be there.