Houston: The Business of Wedding Photography Workshop - June 20th

[Aric C. Hoek]

The Business, Sales and Marketing of Wedding Photography. 6/20/09.
Start time 9am, with a one hour lunch break, and then concluding at 4pm.
Lunch is included with your tuition. The workshop will be held at Solaris.

A must attend all day workshop for wedding photographers of all levels of expertise!
By Aric C. Hoek, The Master of Shadows ®. Houston's 2007 Photographer of The Year.

18 out of 20 seats are still available. $125 per seat.

Please visit our online store for full details or to purchase a seat.

With over two decades of experience as a professional photographer I have seen many photographers go out of business. Not because they weren’t good photographers. They were great photographers!

They went out of business because they could not sell their images. More than likely, they hated selling but loved the creative photographic process. Or possibly they just thought wedding photography would be an easy business to succeed in.

Sound familiar?

I know of great photographers that are poor, and I know of poor photographers that are rich! The successful photographer runs their business a certain way. What's the difference? The successful photographer has specific goals, and works in an efficient manner. The successful photographer knows how to effectively sell their artwork! The successful photographer enjoys selling.

It's OK to make money selling your photography! Don't sell yourself short!

What if you could put in place a number of goals and tools that would make selling your photography easier, and dare I say fun and exciting?!?

It can take some time to establish your niche in photography, but what do you do once you get there? How do you confidently justify and earn the right to raise your prices?

Are you open to the fact that educating yourself on how to run your business and sell your photography is just as important, if not more so, than taking good pictures?

Learning how to sell means equipping yourself with the right language and skills to communicate with prospects and current clients.

My name is Aric Hoek, and I've been on a life long journey as a professional photographer for over two decades now, and I did it the hard way via the school of trial and error. I have paid my dues.

Learn from me. You'll never be the same. You'll be better!

Please visit our online store for full details or to purchase a seat.

The Workshop Will Cover The Following Topics.

Honeymoon Photography!
That's right! Honeymoon photography! It's the final frontier for wedding photographers, and I am going to show you how to book your first one!

Get Paid To Photograph At Any Location on Planet Earth That You Want!

I am going to show you how I got started with destination photography!

Pick a location you could only dream of photographing a bride and groom, as long as it's legal, and I will show you how to shoot at that location in less than one year!

I will show the class step by step on how I make this happen!!!
It's a repeatable process!!!! I know, because I have successfully done it over and over. I have shot honeymoons in Venice, Rome, Munich, Vegas and Bannf. Soon, I will soon be photographing a honeymoon in Hawaii!

Advertising:
Where to advertise, and what size ads to purchase to get results.

Google:
How did we get our site on the front page of Google for the following search terms? Wedding Photography Houston, Wedding Photographer Houston. Give it a try, and do a search for these terms on Google now!

Permission Based Assets:
How to create a loyal following of readers.

Measuring Results:
What percentage of initial contacts do you convert into consultations? What percentage of consultations do you convert into actual clients? What do you do with this information to save you money in the future and make you more efficient?

How To Get Your Phone To Ring:
A few simple mistakes can stop your phone from ringing. Learn what they are!

Phone Language:
What do you say to a prospect when they ask how much your services are?

Consultation Language:
How do you sell yourself during a consultation?

The Benefits of Professional Referrals:
Anyone want some free advertising?

How To Price Your Products:
Are you pricing your products according to what you yourself would pay for them? Are you pricing your products as to what you think the market can bear?

Avoid what I consider to be the number one catastrophic mistake wedding photographers make!

How To Raise Your Prices:
How to truly justify to yourself, and to potential clients, that what you charge for your services and products is a fair trade.

Creating Specialty Products:
Having a "WOW" Product in your product line can set you apart from your competition. Want some help developing one? I have a few good ideas!

Unique Selling Points:
(USP) What sets you apart? How do you communicate this?

Residual Sales:
How would you like to wake up tomorrow morning only to find out that you made $100 in your sleep?

Defining The Season of Wedding Photography:
When are times typically slow for a wedding photographer, and when are they flush?

Diversification:
We keep hearing that lean times are ahead. How are you preparing for that fact? Nows the time to diversify.

Adding A Second Photographer:
Adding one photographer to a studio that only has one photographer to begin with could increase your sales by 100%!

Bridal Show Booths:
Learn how our biggest sales tool has evolved over time and why!!!

Please visit our online store for full details or to purchase a seat.

[Aric C. Hoek]

The workshop is only a few days away, and as of right now the one person that is signed up is going to get a fantastic one on one class. :)

[Aric C. Hoek]

Class begins tomorrow at 9am. http://solarisstudios.com/directions-and-hours/

Seats available! I have two attending tomorrow and they are going to get my full attention. At the end of the day, they'll know exactly what I am doing in my studio to keep my phones ringing during these hard times.

You'll never be the same. You'll be better!

Purchase your tickets here.

[Kym Kilcrease]

has anyone taken this class... I really do not do weddings but I would like to start!

[Aric C. Hoek]

The workshop is beginning to start, and as usual, I have butterflies in my stomach. They go away when I start.

I will be posting the date for the next class next week.

Aric C. Hoek added 2 Minutes and 34 Seconds later...Double Post Merged Below

Originally Posted by Kym Kilcrease

has anyone taken this class... I really do not do weddings but I would like to start!

I have given this class about nine times now.

If you are a member of the PPGH, I will be giving the July Mini Workshop here at the studio, and it will be an abriviated version of the full day workshop.

My next scheduled dates can be found here, on the left hand side.

[HeatherLou]

Originally Posted by Kym Kilcrease

has anyone taken this class... I really do not do weddings but I would like to start!

Kim, I took Aric's class in DFW a few months ago. I don't do a lot of weddings, but I got lots of idea's to market better, and things that apply to the biz as a whole! I'd say if you get a chance, take it! Aric is a great speaker!

[AllenAyres]

Oops, this would have been a great opportunity... I never come to this forum to keep an eye on upcoming events. :/

[brad]

I missed this thread entirely .. or I would have added how great this workshop is.

Aric - next time you set one of these up, let me know and I'll chime in. :)

[Kym Kilcrease]

I would have loved it but no teenage sitter for my 12year

[PhotoByLeal]

Originally Posted by Aric C. Hoek

The workshop is beginning to start, and as usual, I have butterflies in my stomach. They go away when I start.

I will be posting the date for the next class next week.

Aric C. Hoek added 2 Minutes and 34 Seconds later...Double Post Merged Below



I have given this class about nine times now.

.

Try doing it in Spanish, but your not the one that is suppose to give the class and I get put on the spot to bail a friend out!

I could not go, but I have faith in you that you did your best!

later,

[jgrindal]

I attended this class on saturday, and would highly recommend it to anyone in the business of wedding photography, or getting started. Aric is immensely helpful and clearly and concisely conveys concepts that have elevated him to the point where he is now. Hands down one of the most helpful classes I've seen.