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Leica Tour: Inside a Camera Company at a Crossroads
This is a discussion on Leica Tour: Inside a Camera Company at a Crossroads within the Equipment Talk forums, part of the Photography Information category; Or what makes a Leica, a Leica. "Rudi Spiller, CEO of Germany’s Leica Camera AG, has a square jaw and ...
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| Rest in peace John...  | Leica Tour: Inside a Camera Company at a Crossroads -
10-15-2009, 03:48 PM
Or what makes a Leica, a Leica. "Rudi Spiller, CEO of Germany’s Leica Camera AG, has a square jaw and stands as though rooted to the floor. His hair is closely cropped, and behind his rimless glasses his eyes are keen. In opening remarks at a recent press conference heralding three new Leica products, Spiller described the company’s latest triumphs with the confidence of a supervillain proclaiming world domination. After greeting the inhabitants of planet Earth with salutations in a dozen languages, he waxed poetic about Leica’s commitment to excellence, and included a simple summation: “Our precision. Is. Perfect...” --------------------------- "The market wants a Leica to be a Leica: the inheritor of tradition, the subject of lore, and indisputably a mark of status to own." Mike Johnston |
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(#2)
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| Uber Poster  |
10-15-2009, 04:02 PM
Old, I read this a week ago. Good article though. |
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| camera, company, crossroads, inside, leica, tour |
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