"We really wanted to like the Nikon J1 -- we've certainly waited long enough for it. So can you blame us for building up some great expectations? Sadly, this isn't the camera we were hoping for. From a range of colorful body options to the cutesy marketing video playing at in-store displays, it's clear that the company is aiming to make the mirrorless category more mainstream, while perhaps overlooking the wants and needs of its loyal professional and advanced amateur customer base. That said, we can still see the J1 being a big hit, and would even consider recommending it to a few select friends and family members, if it weren't for that $650 price tag. This camera would be a more reasonable option at, say, $499 -- especially if Nikon opted to throw in two lenses -- but until that happens, it's difficult to suggest the J1 as a top pick even for beginners. For now, we're just going to have to accept that the Nikon ILC of our dreams has yet to arrive, as we hold on to our credit cards and keep on waiting."
Nikon 1 J1 review (video) -- Engadget
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