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Ficticious Ad Campaign Help

This is a discussion on Ficticious Ad Campaign Help within the General Photos forums, part of the Showcase category; I am creating these ads for a competition in my advertising class. The Yellow Pages is sponsoring the contest, and ...

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Ficticious Ad Campaign Help - 03-29-2007, 04:15 PM


I am creating these ads for a competition in my advertising class.

The Yellow Pages is sponsoring the contest, and we are supposed to create a large, medium and web-sized ads for a ficticious client called "Bella Dental"

These are what I've created so far. Just wanted some opinions from yall, so that i can make this the best ad possible.

I was trying to go for a luxurious look, since this dentist is supposed to be "spa-like" and relaxing. i thought the tiger in the background looked powerful and luxurious, like the business.

(i dont know if this is the right forum, but if its not, could a mod please move it to the correct one? thanks!)

I tried to stay away from multiple colors, as i figured it should be fairly simple, as a yellow page ad usually is.
I tried to maintain consistency throughout the whole thing, which is important.
The web ad is supposed to be very simple. just to get enough interest to click on it to take them to the website.

The one thing im having issues with is in the large ad where the phone number is. it seems like something is missing there, but im not sure what... just looks too plain. also, i dont really like the placement of the hours, but i cant think what else to do with them. what do yall think?

comments and constructive criticism encouraged!

thanks
theo

LARGE


MEDIUM


WEB

Last edited by p27rpy; 03-29-2007 at 04:17 PM..
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03-29-2007, 04:52 PM


if ther is one thing i don't want to associate my dentist with, it's a big powerful animal with huge claws.

maybe a butterfly?
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03-29-2007, 05:46 PM


"Treat Yourself" ???? Do I have to pull my own teeth out ???
I know what you are going for, but this just made me laugh.....

"low interest plans" Who will have low interest ?? The dentist ?? the patient ??

maybe "monthly payments" ??
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03-29-2007, 08:38 PM


true true....

i like the interest/monthly payments idea - a bit more clear than mine...

thanks for the comments yall!
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03-30-2007, 06:31 PM


i've posted this on another website with lots of feedback, so i will post the link here for yall to see. i've created new ones with a newer, better image, and i would like yalls opinions! if you scroll down on the first page, you will see them.

theo

LINK





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03-31-2007, 02:36 AM


Seeing a dental chair makes me not want to call. I associate it with pain, rather than the desired result of nicer teeth. Maybe a picture of a perfect smile would be better, after all the word bella is Italian for beautiful.

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