what wrong

[phox3x50x]

what is wrong with my work, how come no one want to hire me


www.davidnguyenstudio.com

[ronocnikral]

running a successful photography business is 75% marketing, 20% business skills and 5% photography.

read some threads in the business section...

[texxter]

David, I assume you mean you question with all seriousness. I am not a full-time commercial photographer, but I think I understand how things work, so here are some thoughts for you.

First, ask yourself how you're reaching your audience. A website is a necessary but not sufficient condition. Great work is necessary but not sufficient. The typical way of reaching art directors is to send promo cards and make phone calls. Email promotions are also necessary. What is your strategy to reach your market?

Second, your website is not focused and targetted. Who are you targetting again? Are you selling art or your services as a commercial photographer? If you want to target ad agencies and such, the content of your website should reflect commercial work, and it has to be solid. There are a lot of photography school type images on your website that have little commercial value, sorry to be blunt. Get rid of the homeless and the white sheets, and some of the fashion shots. The guy in his underwear with the eggs, the images with cropped feet, many ladies on the ground... not sure they will get you jobs. Select the top 12 images, seek feedback for an art director or two, and then redesign your website to be focused around those images. You don't have to show all your work, only the one that you feel others will want to pay money for. It's great that you can shoot the homeless, but that has nothing to do with the business of photography.

You've got talent and ideas, but the message you send with your website is confusing and not very commercial.

Somewhere you should say what you will do for your clients. I go to your "Statement" and I see an image of you in shorts doing something with shreds or paper or something. Would I hire you based on this Statement? Probably not. I don't know who you are, or what you can do you for me. It's just not a serious statement.

Good luck