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Originally Posted by davidhood I think the AB800 is 800 w.s. of light output, at leasts according to the web site. |
You have to understand Paul Buff's original thinking when he first started his company. There were only one or two other companies manufacturing monolights at the time so when he came up with his EFFECTIVE WATT SECONDS marketing idea he was comparing his units to "box and cable" flashes which do lose some power between the power pack and the flash head. Even at that I believe he exaggerated the differences, but so be it.
As I stated before back in the late 1980's, I tested a Photogenic Powerlight 600 against a White Lightning 1800. In order to make the test a true test of light output, I removed the reflectors and placed each unit one foot away from and facing a white background. I put my flash meter on a stand five feet and then ten feet from the background and took readings. The White Lightning was consistently two tenths of a stop more powerful than the Photogenic. But not two or more times more powerful as their names would lead you to believe.
Photogenic later bought into the marketing idea and their most powerful unit became the Powerlight 1500. I have three of the Photogenics and two White Lightnings and they all work great. I don't own an Alien Bee, but if someone wants to bring one over we could set up this test again.