Dublin Dr Pepper no more?

[kenw]

Basically the only formula diff was HFCS. but the logo/branding issue was the deal killer. DP still owns both formulas and Dublin was ok doing either formula, as was any other official bottler; ie Temple. Once Dublin rebranded it as 'Dublin' DP AND violated the distribution rules, they crossed the line.

It isn't and never was about the formula

[Rson]

So the family got paid......

Dr Pepper Snapple buys Dublin bottler settling lawsuit - Dallas Business Journal

[kenw]

Originally Posted by Jake

How long as Dublin been in the "wrong" over this contract?

since they started marketing it as "Dublin" DP, including the modified logos. I have been following it for several years, and I am sure it wasn't new then.

[brad]

To be clear, the modified logos was not the problem... distributing beyond the 6 or so counties was... DP/Snapple has already said they liked the nostalgic packaging and plan to use it (minus the word "Dublin") when they release their own DP with sugar instead of HFCS.

I think they should have kept the Dublin name on that.. and made legions of fans happy. But what do I know about marketing....

[kenw]

I read the trademark folks were all in a wad over the logo (DP wanted ownership of all logos but Dublin wouldn't let The Corporation take control and all that stuff). But that may have settled down. As I mentioned, I've been following this for a couple of years so some issues have probably come and gone over time.

but when the other distributors saw the encroachment on their turf, that was the hornet's nest.