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Originally Posted by Duffy Pratt My question is: how can Sony marketing screw up so badly? They should either make more units to keep close to demand, or they should bump their own prices and take in the extra money that is out there chasing these things.
Think of it as an IPO. If the IPO goes through and the price of the stock drops, then the Bankers did a lousy job. If the price soars on the release, it also means the Bankers screwed up. They should have offered what was available at a higher initial price to raise more money for the company. The ideal in an IPO is for the stock to go up say 10-20% the first day. That way, everyone is left happy.
With PS3, it makes no sense at all to be selling these machines for 1/3 what people are willing to pay for them. If Sony had simply anticipated the market, they could have doubled the initial supply, and still charged 50% more for them than what they are now getting.
Duffy |
Only way that Sony could have handled this in your manner would have been to have a Dutch Auction. Really looking at what is being sold on auction sites vs the number of units being released with the initial group is comparing peanuts to watermelons.
I bet Ebay may handle 1,000 to 2,000 units over the next few days vs the 300,000+ released at retail. That high price would not have held up over that large of a quantity and you have the additional handling costs of distributing the product vs the shipping of several pallet loads to major cities and then subdeviding that out to the stores.
I bet the DFW area had several thousand units shipped to it, some stores had over 100 units sent to them of both sizes.
The guys who cleaned up are the retailers because they have money tied up in that inventory for less than 24 hours and those selling prices are fuill markup!
Bet the sales staff were trying to talk the buyers into upgrading their monitors/tv systems!