"Ford on Tuesday also said pricing for the new 2008 Taurus sedan will start at $23,995. The automaker announced earlier this year it was renaming its Five Hundred model the Taurus, a once top-selling car that had ended a 21-year run last year."
......So let's take a name that is synonymous with butt-ugly junk and apply it to a model that has a relatively clean track record so far. The only reason Taurus was EVER a top seller was because they offloaded so many to their captive Hertz rental fleet. And now they don't own Hertz anymore so that outlet is gone.
sheer genius.....