Joe, everything I am about to write may be understood by you already, but I just feel the need to write tonight. I really have no idea what your background is, so please forgive me if I write anything that is belittling. That is not my intention. The truth is, I am excited for you! You are at a crossroads! Congrats!
First, you need to imagine that these are real clients and they are paying you $300 for this outdoor session. That in mind, you should not shoot any longer than one hour, and you should not spend longer than one hour editing your finished work. And you should not spend longer than one hour showing the work to your clients when they come in to make their selections. That’s 3 hours at $100 per hour. Not bad. And that is without any print sales.
Second, you must project confidence while you are there so you can get your subjects to do what you want them to do. This being your first shoot on your own you may be nervous. What do you want them to do? Have you researched images that you would like to try and emulate? Find some examples of images that you like personally. Select them because you like the style of the image. Perhaps an image with a shallow depth of field to better isolate your subjects so that the finished image will be easily identifiable when seen on their site? An image that is not to busy. Something with a strong leading line running off into the distance to give it some “umph”. Will the subjects be looking at the camera or not?
Find an example of an image that you want to emulate, print it on a piece of paper, show your clients when you get to the park and explain to them that you have done a good amount of research for them in order to give them the best image possible. Show them the image so they can position themselves in a similar manner. Getting someone to pose in a dynamic fashion is a hard thing to do. Can you communicate how you want someone to stand without touching them? If you don’t give direction to your subjects with authority or confidence your subjects will instantly know that you are uncomfortable and don’t know what you are doing. Go into this with the hopes that the end result will be that they will refer you as a confident professional photographer and easy to work with.
So I am suggesting that you create a cheat sheet. Now I know people that reading this are going to say that you are printing images without the creators permission, so I am giving you permission to use anything you want on my site. I am not saying that the images on my site are worthy, but if you find anything that helps, then use it. I am sure others here might let you do the same. I am not sure if
fair use copyright laws encompass what I am talking about here or not. At the very least, you can find an image you like and sketch the general idea on a piece of paper so you can jog your memory at the shoot. Whatever. Just make sure you have a game plan before the shoot begins.
Find an image that you want to emulate from somewhere, print it, show it to your clients so they know what the game plan is, take the equipment you need to make the shot happen, and enter the shoot with the mentality that you are about to take the best photograph you have ever taken. Otherwise, what are you doing?
If a photographer ever goes into a shoot without thinking that they are about to take the best image they have ever taken, then something is wrong and they need to re-evaluate their professionalism.
I am reading over what I have just written, and perhaps this is a bit intense, but it is how I approach things. Have a game plan.
What time of day are you going to shoot? Did you choose the time of day, or did you let your clients chose the time for you? If they chose the time of day and you don’t like what they have suggested, call them back and let them know you are in charge and tell them the time that you think is best to shoot. You do want your images to look as good as they can when you post them here on the forum for others to critique don’t you?
What are you delivering for a final product? This must be discussed before the shoot even happens. Are you giving your clients unlimited reproduction rights or are you giving them one time usage rights just for their web site needs? Do your clients know what they are getting as a final product? Have you devised a price list so if they ask you how much a 40” print is you have an answer?
It’s your first shoot. It’s exciting. You are at the beginning. Start with good habits. Get a model release ready so you can use the results from this shoot to advertise for the commission of future shoots without worry of repercussions.
Oh. P.S. If you read this and treat this as a professional shoot… your friends should be buying you lunch and not the other way around.