IMHO this is getting way to much hype on the web this past week. You'd think Adobe invented this tech, but apparently it's been available as a plugin in Gimp for some time now. Good marketing strategy on Adobe's part, I guess.
CS4 had content-aware scaling, and it looked just as magical in the demo videos; but in the little bit of testing I did I found it was less than perfect in real-world use with real-world photographs that haven't been cherry-picked for demo purposes.
For those that find this such an exciting development, have you considered what it does to the effectiveness of the watermarks so many photographers love to use?
