Why Pricelists Will Change Your Life

[ZacW]

Hey, SmugMug Pros! We’ve revolutionized the way you do pricing with our new feature: Pricelists.

Traditionally, SmugMug pricing has been done on a gallery-by-gallery basis. It worked OK if you wanted to copy pricing over from one gallery to another, but changing it later (across your hundreds of galleries) was a different story.

But first, our co-founder and president has something to say. Click on his mug to play the video.




What are Pricelists?

In short: Each Pricelist is like a bucket, into which you can easily drop galleries to price and sell your photos.

Start by choosing products that you want to sell, tell us how much profit you want to make, and then add your galleries (or photos) to that Pricelist. Done.

Isn’t it a thing of beauty?

Why the change?

Pros have told us that doing gallery-by-gallery pricing wasn’t working out so well once they had lots of galleries to manage. Our goal was to make it super-simple and super-fast for all Pros to easily price their stuff and get photos sold.

The new look is clean and modern, and this renovation makes it easier for us to add shiny new features down the road… like new products and foreign currency support. (*hint, hint*)

What does this mean for me as a Pro?

We can think of four big benefits for you right off the bat:

1. Manage all of your pricing from one place.
2. Manage your pricing across hundreds of galleries with a few clicks.
3. Easily maintain different pricing for weddings, sports, or family photos.
[/CENTER]4. Decide how much profit you make on each sale.

What do I need to do?

If you’re a veteran Pro with existing pricing, we’ll ask you to migrate to the new system.




Migration is quick and painless. We’ll comb through the pricing on all of your galleries and fold them into Pricelists. The whole process takes just a few minutes and we’ll email you when we’re done. Here’s a new help page (with video!) to help you do it.

During the migration you won’t be able to make any changes to your prices, but your current pricing will remain live and your customers will continue to have the ability to purchase your images at your current pricing.

After migration, your pricing will appear unchanged to your customers, but you’ll have more power to edit them, behind the scenes.

Upgrade to Pricelists in 3 Steps:

1. Log in and visit your Control Panel.
2. Look under the Pros tab > Pricing > Set Prices.
3. Choose “Migrate My Existing Pricing.” That’s it!

You can choose to start over and just build new pricing from the ground up. Or you can delay your choice a little longer. On March 1st, 2012, we’ll migrate everyone over to use the new system automatically, keeping your current pricing structure but giving you instant access to Pricelists.

Anything else I should know?




We thought you’d have questions. Here’s some answers.

- There’s almost zero risk of accidentally selling something with no gain to you. In the old days (like, uh, yesterday), you had to price something at $0 to remove it from your cart, and unpriced items were sold at-cost. Now you manually add in each item you want to sell.

- Digital Downloads now have a minimum cost: $.49 for individual photos and $.99 for gallery downloads. Want to offer these for free? Enable Originals in your gallery, create a backup file to share, or create a Coupon to nuke the charges at checkout.

- You determine your markup, not the final price shown in the cart. You can set a general percent increase over the whole Pricelist, or you can fine-tune the amount for each product you offer. We also give you the option of rounding up your pricing to make the displayed cost easy on the eyes.

- Choose between Bay Photo and EZ Prints the moment you create the Pricelist. If you change your mind on an existing Pricelist, you’ll need to create a new one with the lab of your choice. Need to compare the two labs to make a choice? Check out the full catalog.


If you still have questions about migrating your pricing over to Pricelists, look right here and check out the video tutorials. And for everything else, check out our pricing help page that’s been updated with a video series on all the details.

So go migrate, play and sell some prints. As always, we’re hoping to add to and improve this feature as 2012 rolls in, so tell us what you think and how it’s working for you.