Is setting up a website easy? Pretty much. But that is like asking if taking a picture is easy. Sure, turn on the camera, set it to auto (p), point it at the subject and press the shutter release. How easy is that?
When I set up my website I had specific goals that I wanted my website to achieve. I wanted to be in the top five results for specific keywords on Google for starters. No matter how nice the website is, if no one ever sees it, it is worthless. That part of website design is NOT easy by any stretch of the imagination.
Before you even start sit down and make a list of all the things the website needs to accomplish, then beside each of those write out how it will accomplish that task. It takes a lot of research, planning and then work to make a website more than a glorified business card which no one will ever see unless you send them to it.
An example, I just shot a job for a woman from Colleyville Texas yesterday, had to look up where that was! She was going to be in my area and contacted me through my website. I did not know her, she did not know anyone I had ever known, I never advertised in the area and did not even know where she was. But that was a lot of work getting the website to that point (when I say a lot, I mean months of
SEO, 20+ hours a week to start).
Allan