I'm late to the party but I've been thinking on this VERY topic some time.
Yes, I'm intrigued by "trendy / edgy / modern" portraiture, though of course it is really more akin to fashion/editorial photography (re: link in original post). And even though I agree it is almost a no-brainier to replicate, and makes it VERY easy to hide bad photography, it's also relatively easy to sell right now as everyone wants to be a star, and that's how stars look these days.
In reality, the trend is just a function of
- Our culture's insatiable desire for instant gratification (served perfectly by digital photography)
- The voyeuristic hyper-realism so popular in today's media (just think of all the "reality" shows these days!)
- And fast, cheap and easy digital processing
Blend these together and you have today's "hottest photographic style"
Personally, I love simple, classic portrait photographers like
Gabriel Portraiture,
www.fuzzydunkel.com, and I probably always will. Though I also admit there is a VERY fine line at times between "cheezy" and "classic".
But I also make darn sure I can deliver ANY style my customer is interested in - and do it well !!!