My answer is yes and no. My "regular prices" are set for "Prime Time" dates which includes the last two weekends in May, all of June, Valentine's Day, Spring Break, Thanksgiving, Christmas, and New Years. All of those dates that you are 90% sure that you will fill. And on those dates they must book one of our better packages.
If I book a wedding for a non prime time date I offer them a bonus such as an additional hour or two at no charge or an extra page or two in their album at no charge. The bonus depends on how badly I want to book that date. If the event is on a date that I know I will book a wedding then the bonuses are probably off the table. It gives me a lot of leeway without "penalizing" those that want the most popular dates.
That being said to get me for a Christmas Day wedding, you would have to book my $10,000.00 package.
